I heard about this in October 2010, and then completely forgot about it until just today. Being a fan of both hockey and superheroes, I'm not sure how this managed to slip my mind for so long.
The National Hockey League and Stan Lee formed a partnership last year to develop superheroes for each of the 30 teams, collectively called "The Guardians". You can check-out the new heroes at guardianproject30.com, which includes bios to all 30 characters, plus short stories for each, a pair of videos, and some other stuff.
When I first heard about this, my reaction was "that sounds kind of lame". Seriously, I didn't think the idea was interesting or that anything decent would come out of it. Now that I can see all 30 characters, I have to admit that, overall, I'm a little impressed with what has been done so far.
Here is my opinion of The Guardians, for those who might care:
My Favorite Guardians (based on appearance):
The Canuck - I like the design of the costume, which is based on the logo. However, I think they missed the "Canuck" part in the overall design (FYI: "Canuck" is slang for a person from Canada).
The Predator - I just the idea to go with a robotic humanoid cat was pretty cool.
The Red Wing - Well, it's close to being awesome, if only they decide to drop those stupid wheels on his feet, which only serves to remind me of the Golden Age hero Zippo (from Hillman's "Clue Comics").
The Senator - Almost a no-brainer to take the "roman" logo and run with it. This might be may favorite design of the bunch.
My Least Favorite Guardians (based on appearance):
The Oiler - Something about the helmet & shoulder pads just turns me off.
The Shark - His feet turn into surf boards? Really?
The Panther - Well, first thing is, the costume doesn't contain any red, which the team's jersey still has, although it's not as prominent as the original jersey from the early 1990s. Secondly, I don't like that the head for the character looks exactly like Marvel Comics' Black Panther.
The Blue Jacket - It just looks bad, like something out of a cheap 1980s cartoon.
The Ranger - Kind of a weak design, and I'm not liking how the shield looks.